Tis the season to remind all your contacts of your name, say recruiters at The Bagg Group
It’s a great idea to send out holiday cards to people on your networking lists. It’s not just about keeping a nice tradition going. The holidays provide an excellent opportunity for job seekers to put themselves on the radar with those who are helpful contacts.
But whether you are seeking full time work, contract work or temporary work, use this occasion to build relationships, not to blatantly sell yourself and your skills.
Our expert recruiters at The Bagg Group have put together a list of etiquette tips for how to send seasonal greetings that impress.
Make it a Happy New Year: You can’t go wrong with a New Year’s card as it is an occasion that is celebrated by everyone. It’s a good idea to avoid sending cards with a religious message to mark a holiday unless you are certain that your contact celebrates the event.
If you miss the deadline for sending cards, you can still use the New Year as a good excuse for touching base. In early to mid January, send an update email that opens with greetings for a happy new year. Follow this with a short paragraph that details your latest activities. If you don’t have any professional news, look to share an interesting piece of industry news that relates to your area of work.
Splurge. You don’t need to break the bank on cards, but don’t send the very lowest quality on the market. You want to make a good impression, not a cheap one. You can never go wrong with cards from Unicef or other charitable organizations.
Keep it classic, not cute: Consider the greeting card as a marketing piece and keep it professional. It’s not worth it to you to send a card that could risk being perceived as distasteful, even though you may find it hilarious. Similarly, one person’s idea of cute is another’s idea of dumb.
Write a message that is personal, but not pushy: You need to do more than simply sign your name, but not too much more. For instance, “Best wishes for a wonderful start to the new decade” or ” All the best for the year ahead” is enough for the occasion. You may add, if it’s appropriate to your relationship, a line such as, “Looking forward to touching base in the New Year.”
Don’t send ecards to business contacts: It’s one thing for corporations to send specially-designed emails to their clients, but it’s not ideal as a personal initiative. Unless you know the contact well, don’t send an ecard. The recipient has to take the time to download the card and most people will not wish to do that so your efforts are wasted. Even worse, your gesture could backfire as many who suffer from mail overload consider non-essential email simply annoying.
Keeping your name out there makes a difference. So make your new year’s resolution to stay top-of-mind.