Study shows some times to call are better than others, but The Bagg Group recruiters insist it’s what you say that counts more.
Every now and then, anyone who is selling anything has to do it. They have to pick up the phone and make cold calls or, at the very least, they have to call contacts that have long gone cold.
If you think as a job-seeker you aren’t selling, it’s time to think again. Right now you are running your own business. And what you’re selling are your services as a potential employee — whether you’re looking for a full-time job, contract work, or temporary employment
Like any business, you have to market, as many ways as you can. Cold calling everyone and anyone you can think of could be one of those ways.
At The Bagg Group, we are often asked when is a good time to call new contacts or revive long-lost ones. Speaking with hiring managers in companies across the GTA, we know that it’s much more important to focus on your message, than on the day and time of the call.
There’s no crystal ball that will let you know whether your call is perfectly timed or not. Typically, people don’t answer if they are otherwise busy. So if someone picks up, they may not have a lot of time to talk, but it’s safe to say they aren’t in the middle of a crucial meeting.
Still, according to Dr. James Oldroyd of the Kellogg School of Management, some times and days may be better than others. He analyzed more than a million cold calls, made by thousands of professionals, at 50 companies.
Dr. Oldroyd’s study investigated traditional sales cold calls, but the findings can also be of interest to job-hunters. According to his research …
Thursday is best day to call someone out of the blue, and get a conversation going. It’s 19% more effective than Friday.
Friday is the worst day of the week for cold calls..
The best times to call are first thing in the morning, between 8 am. and 9 am and end-of-day between 4 pm and 5 pm.
Still, for job-seekers, the expert recruiters at The Bagg Group can’t emphasize enough that it is always what you say, not when you call, that really counts.
The best call depends not on the clock, but on your preparedness, and your friendly, professional tone of voice. Have your message ready before you pick up the phone. In our upcoming blogs, we’ll review the key points for a good message and how to follow-up with an email.
Meanwhile, if you are going to set a day aside for cold-calling, experiment with Thursday. It can’t hurt to try. But of course, there are no guarantees, and some people have their own preferred day and times which work best for them. Here’s the one thing you can be sure of: nothing will happen if you don’t make contact – on any day.