Recruiters at The Bagg Group share tips from successful entrepreneurs on how to promote and sell yourself


Our recruiters at The Bagg Group often tell candidates that looking for a job is like running your own company. Whether you are seeking a full-time position, contract work, or a temporary placement, you need to promote and sell your expertise – just like anyone who owns their own business.

That’s why the tactics which entrepreneurs use to get ahead in the marketplace are useful for job-seekers in the GTA.  With that in mind, staffing experts at The Bagg Group offer these four tips, inspired by the book The Risk Takers: 16 Women and Men Share Their Entrepreneurial Strategies for Success.

1.  Don’t overlook the bonus skill:  Successful entrepreneurs say it’s a good idea to service even small, special or niche markets that others overlook or ignore. In the same way, it’s a good idea for job-seekers to develop extra skills, in their spare time, that others in the field may not worry about acquiring. 

These additional skills —  which may range from learning a second language to a new software program — may not be essential for your work. They may only be of use in certain specific situations. But bonus skills can impress interviewers and give you a competitive edge over other candidates.

2.  Keep your eyes and ears open: Top entrepreneurs say they always stay up-to-date on trends so they can meet new needs and interests.  When in the business of job-seeking, stay up-to-date on trends in your area of work so hiring managers will know you’re in step with ongoing developments in your field.  

3. The best time to do anything is now. Those who operate companies insist there is no perfect time to launch a new idea. Instead, they say, the right time to start anything is ‘now.’  Similarly, don’t wait to start your job search until the economy picks up, the holidays are over, or you get the new Ipad.  Begin it today.

4.  Avoid pessimists. People who have built thriving businesses from scratch say they had to ignore those who insisted their plans would never work.  As a job-hunter, you too will want to seek people who encourage and help you, and avoid those who doubt you.  When you do come face-to-face with a pessimist, remind them that you’ve had a job before, and you will have one again.  Then, change the subject to the weather.

In the next blog, we’ll bring you four more strategies to help you succeed in your business of finding a job.

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