As a job-hunter, you have to stay on top of your skills as well as industry trends. And since you’re doing the research anyway, you may want to write a blog that captures the latest industry news and facts. Done properly, your blog can position you as a subject matter expert. That gives you a good competitive advantage when interviewing.
The expert recruiters at The Bagg Group who work with hiring managers at the best companies in Ontario have put together this list of dos and don’ts specifically for bloggers who are looking for a job.
- Avoid getting personal. If you want the blog to be of professional value, stick to information and issues that relate to your field. It can be tempting to turn a blog into something of a diary, and recount your life’s ups and downs. But the rule of thumb is not to write anything you would never want a boss to read. When someone is considering you for a position, there’s a good chance they’ll look up your name online and what they see will work for you, or against you.
- Do use your blog to make contacts: As a blogger, you’re like a journalist, and can ask to interview people in your field for your blogs. Your blogs can give you a great opportunity to connect.
- Don’t blog about the frustrations of a job search. It’s often said you should write about what you know, but … not always. We’re seeing a trend among job-hunters to blog about their search but we urge extreme caution. You don’t want to go public with your frustrations or negative comments on the people or places where you interviewed.
One job-hunter blogged that he lies in interviews, another blogged that he drank all weekend to forget a bad interview, another made snide remarks on what her interviewer wore – comments like that can kill your chances. You can’t afford to be seen as angry, bitter, sarcastic, irresponsible or arrogant. And what you may have intended to be funny can come off as just mean.
- Do use a descriptive name for your blog. The best names for blogs are those that describe what you are blogging about. Don’t worry about a clever name, focus on getting a clear one. It will help people find you.
- Do update: Try to blog at least once a month or more. Blogs don’t have to be long. If you have a couple of points to make, you may not want to include them all in the same blog. Instead, make one point per blog to increase your frequency.
- Don’t post without re-reading your blog. After you write a blog, take a break from it before you re-read it and publish it, for “fresh eyes” from the perspective of your target audience. Also, it’s easier to spot typos after taking a break.
- Don’t substitute blogging for job-hunting. Sure it may be more fun to blog than to write covering letters. And blogging can become a passion. But don’t let it get in the way from writing the emails and calls you still have to make.
Do anything that showcases your commitment to your field and demonstrates initiative. That’s just a smart strategic move for job-hunters, agree the recruiters at Bagg Professional, Bagg Managed Resources, Bagg Technology Resources, Bagg @ Your Service and Turn Key Staffing Solutions.