In past blogs, we looked at how the pursuit of your goal gives you a great story to tell about yourself.
This time, the challenge is to tell your story about what you want, and why in a flash – literally.
(And if you think you can’t tell a lot in a flash: Check out the super-short fiction stories at the end of this blog).
Why do you need a flash story?
The more people you tell what you want, the more people there are to help you get it.
But you have to let them know what you want in a New York minute.
The flash story is your slam-dunk. The ultimate networking tool. Everyone needs one!
A flash story is also called an “elevator speech”.
The idea is you should be able to tell someone a key point about you — and what you’re going for — in the time it takes to ride the elevator to their floor.
And by the way – The elevator pitch must be delivered in real time, not on fast forward.
Don’t try to cram in a lot of info by talking at 300 km/hour. Your listener won’t remember a thing you said, and will just be relieved when the elevator door opens.
To create an elevator speech fast, string together your answers to these 3 questions:
1A) What’s one thing you do that you’re especially good at or proud of?
(Example a): I’ve got 10 years of breaking open new markets.
1B) If you don’t have experience, answer this: What is your major interest?
(Example b): I live and breathe graphic design.
2) So …. What are you looking to do with the expertise/interest you have that will be helpful to others?
(Example a) I’ve got 10 years of breaking open new markets, so now I’m looking to help sales teams learn to do that
(Example b) I live and breathe graphic design so I’m looking to join a company that really wants to stand out
3) Because …. Why will that be helpful?
(Example a) I’ve got 10 years of breaking open markets, so now I’m looking to train sales teams how to do that because nowadays, you can’t afford to rest on your laurels –companies have to grow or they’ll get left behind.
(Example b) I live and breathe graphic design so now I’m looking to join a company that wants to stand out because nowadays you have to be really creative to grab attention.
5 Steps for Building Your Bite-Size Flash Story.
Both examples of flash stories are under 50 words – just a bit longer than a tweet.
In under a minute, you’ve told your listener what you are good at, what problem you can solve, why it needs to be solved. That’s a story anyone can understand and remember –in a flash.
Step 1: Answer the above questions, using pen and paper. Write without worrying about length, or stopping to think.
Step 2: When you’re finished. Circle words/ sentences that you like.
Step 3: Write those words /ideas on a new sheet .
Step 4: Answer the questions again, using words/ideas you like.
Step 5: Cut until you have a sentence or two that can you say easily, comfortably.
Recruiters at Bagg Pro, Bagg Technology Resources (BTR), Bagg @ Your Service, Bagg Managed Resources and Turn Key Staffing say it’s not only what you say that counts, it’s how you say it.
What we hear and remember depends a lot on the way the words are delivered.
Next time, how to deliver your flash story.
Now as promised – some of the best known shortest stories ever which prove less can be more:
From Ernest Hemingway, who won his bet that he could write a six-word story to make people cry:
For sale: baby shoes, never worn.
From science fiction writer Frederic Brown who said he could pen a chilling tale in two sentences:
The last man on Earth sat alone in a room. There was a knock on the door.
A memoir in six words that tells everything about its author, Erica Dolinky:
Habitual mind-changer, wait scratch that.
Steve Jobs’ famous six words pitch:
As I live, so does Apple.