In a recent blog, we suggested you take a second look at your profile picture to see if it passes The Bagg Group test. Now, we have another test to help you manage you reputation as you search for new or different work opportunities.
This time — enter your name in search engine. What comes up? Click on everything you see and imagine that you are a hiring manager, then ask yourself: “Does this person seem like someone who I could count on, someone I’d want to work with — smart, reliable, trustworthy?”
Yes! Between The Bagg Group’s five busy divisions, we place people in every industry, in every type of role – in full-time, contract or temporary placements.
We meet with hiring managers every day at companies where you want to work. Everyone tells us it’s standard practice for them to enter the name of potential employees on search engines.
We’re not surprised. About five years ago, Microsoft conducted a massive survey that showed 80% of recruiters and hiring managers research candidates online. Nowadays, experts say it’s more than 95%.
Bottom line: What you post on Facebook, Instagram, Twitter, etc. matters. A lot!
Go private and go safe
Think of it this way: You wouldn’t invite a potential employer, who doesn’t know you, to drop in at a friends’ blow-out birthday bash – so you want to make sure they don’t do just that online.
How you use your privacy settings tells a story too. If you don’t set your privacy settings to ensure only friends can access your page, employers will inevitably wonder why you’re not more careful.
We know their thinking goes like this: “If it’s not second nature for you to protect your privacy and reputation, how likely are you to care about your company’s confidentiality?”
Tip: On Facebook, click on Who can see my stuff under the Privacy Shortcut icon (top right on homepage, looks like a small padlock). Make sure only your friends have access.
If your list of friends include professional contacts (colleagues, recruiters, etc) you can change their status to acquaintances and set your access to “friends except acquaintances”
Take care with tags!
Again, consider privacy first. The problem with getting tagged in pictures is that it takes control of your reputation out of your hands.
With the growing popularity of #throwbackthursday and #flashbackfriday, more and more people are tagging each other in shots of wild days together gone by. These may trigger great memories, but maybe not ones you want to share with potential employers.
Tip: On Facebook, to delete tags, go to your activity log and click on the upside down triangle in the top-right corner. Then follow the prompts to remove tags.
Set up a professional Facebook page
A professional Facebook page can be a smart tactic. When people who may be interested in working with you do a search, they’ll see a page that gives them free access to your professional interests – instead of your personal life.
This is called “reputation management” and it pays off for candidates!
The Bagg Group’s 5 best tips for an impressive professional page
- Post articles and updates about trends and news in your industry.
- Follow professional sites, people and organizations that support your professional brand.
- Participate and support causes tied to your professional interest.
- Share positive discussions and post kudos to those contributing to your professional field, and avoid negative discussions.
- Post pictures about volunteer work that enhances your professional brand.
Reminder: Your friends on Facebook are also a good source of networking for you so it doesn’t hurt to share some interesting posts about your work interests on your personal page as well.
Don’t forget, there really is six degrees or less of separation:
Even if you have your personal social media profiles locked down, you may still have people in your friend group who either work in your field or know others that do.
So before you let loose with a frustrated or disrespectful comment on any social network about an experience or encounter related to your current work or to your job-search, ask yourself if you really need to click post.
We all need to vent – but that’s why we have phones! The phone still has its uses, even if you feel it’s old school. If you had a disappointing interview or an upsetting exchange, it helps to talk about it. But the key word is talk.
The recruiters at Bagg Professional, Bagg Technology Resources, Bagg @ Your Service, Bagg Managed Resources, and Turn Key Staffing are all highly skilled listeners. We even win awards for it. We recognize that everyone can use a sympathetic shoulder and a little understanding from time to time. When that’s the case, our recruiters urge people to pick up the phone and call a trusted friend or relative for support
Say it (to a friend), don’t write it to the world: As experts in the people business, we know that a single two-way conversation can do a lot more for you than writing 100 discontented posts ever could. If you channel your negativity into posts, it can come back to haunt you. But talk it out with a friend –and you can speak freely with no worries. And you’ll find your spirit will be uplifted and thank you for it.