New hot words you may not know – but should


What about that youthquake? That’s a question that could just shake you up in an interview.

Because if you’re like most people, you’ve never heard of it. But it’s the Oxford Dictionary Word of 2017.  Oxford says the term caught fire this year for describing movements fueled by youth.  Most on social media though disagree, and responded with complete surprise to the Oxford pick.

It’s fair to say the word youthquake is not exactly the new selfie when it comes to popular usage. ‘Selfie’  was the Oxford Dictionary pick for 2013.

For the record, the Oxford definition of youthquake is a “ significant cultural, political or social change arising from the actions or influence of young people.”  Good to know.

Broflakes, Unicorns and Ducks

Jackie Chua, general manager of Bagg Professional, and one of Canada’s leading recruitment experts, is often asked for advice on how to achieve success in the workplace.   Her tip: “Consider what’s in your toolbox and make sure you’re always adding to it. “

Jackie is talking about keeping your skills and knowledge up-to-date.  But here’s a chance to also toss some new vocab into that toolbox. Because you just never know when an interviewer may ask, “What would you do with a milk duckshake?”

Or, “As a marketer, how would you deal with push back from broflakes?”

That’s not the way we’d ask a question.  All recruiters at the five divisions of The Bagg Group favour clear, direct communications.  It’s one of our trademark values.  But we keep on top of trends, and we urge those looking for new opportunities to do the same.

A very brief guide to new vocab

Broflake — snowflake plus

Broflake builds on the popular insult snowflake, which refers to someone who thinks they’re very special and so entitled to special treatment, but hasn’t done anything to earn it.

Broflake means a man who is against progressive attitudes, takes social change personally, and hates it.

Unicorn — heads up, unicorn has two different meanings.

The unicorn has flown from the pages of fairy tales to land in every-day speak.   A unicorn is now a popular description for something colourful, glittery, desirable, of the moment. Starbucks came out for with a unicorn-frappucino, but the marketing mystique of unicorns is that they never last long. So the unicorn-frap was a  limited edition.

But don’t confuse that horse with a horn with a hard-headed unicorn in business. In finance, a unicorn means a privately held start-up company worth over US $1 billion.

Milkshake duck — almost made word of the year for 2017

High on the Oxford Dictionary shortlist is milkshake duck.  It means a person, or a thing, that rises very fast to fame, and is widely adored, but soon is discovered to mask something awful, such as bigoted beliefs or a shady past.  And those who first raved about it are horrified that they ever did.

Goat — that’s G.O.A.T 

If you’re into sports, you probably already know this now popular acronym for someone you think is the Greatest Of All Time (GOAT).

No chill — what you don’t want to be in an interview

No chill whatsoever means someone is acting recklessly or not being the least bit calm –in fact, they’re hot-headed and over-reacting.

Receipts –what your resume must have

Receipts means evidence or proof.  But mostly, people use it to mean they have screenshots that prove someone said or did something (which does not apply to resumes!).

We could keep going, but we don’t want to humble brag — to pretend to be modest but really to draw attention to impressive qualities.  That’s one of the more than 1,000 new words that Merriam-Dictionary added to its print edition in 2017.

Who knows what we’ll be saying a lot of in 2018.  But we know one thing, at Bagg Pro, Bagg Technology Resources, Bagg@Your Service, Bagg Managed Resources, and Turn Key Staffing Solutions, we’ll be dedicated to helping people say, “I like my work.”  Be sure to look at our job board.


Gene Hayden, author of The Follow-Through Factor: Getting from Doubt to Done (Random House), is a career coach and writer-in-residence for The Bagg Group


Leave a Reply

  • (will not be published)